Cebu Home and Builders Centers, the biggest building materials and home and office furnishings retailer in Cebu and the Visayas, is stepping up support for the province’s rebuilding efforts after a succession of earthquakes and the devastation wrought by Super Typhoon Tino.
The construction solutions company, operated by Cebu Oversea Hardware Inc., is launching a 15-day Mega Year-End Sale from November 15 to 30, offering discounts of up to 70 percent across all product categories—covering tiles, construction materials, home furnishings, and office solutions.
In an interview, Maria Cyrina Pascual, director of product development at Cebu Oversea Hardware Inc., said the initiative aims to make quality building and renovation materials more affordable as thousands of Cebuanos rebuild damaged homes and businesses.
“This is more than a sale—it’s our way of helping the community recover,” said Pascual.
“Rebuilding must be cost-effective and accessible. With nearly our entire inventory discounted, we want Cebuanos to have the materials they need without compromising on quality,” she explained.
Private Sector Steps Up as Rebuilding Accelerates
Cebu’s private sector has been increasingly active in post-disaster recovery following widespread flooding and structural damage from Typhoon Tino, which flattened communities across the island province, especially in Metro Cebu.
Retailers, developers, contractors and utilities have rolled out parallel efforts to fast-track reconstruction in hard-hit areas.
For Cebu Home and Builders Centers, the sale is part of what Pascual describes as a long-standing “tradition of giving back” to customers and industry partners.
Now marking 23 years in business, the company has expanded its footprint across Cebu—with branches in Banilad, Mactan, Minglanilla, N. Bacalso and Toledo—and maintains a 30,000-square-meter distribution hub in Mandaue to support rapid deliveries.
“We ensure that what customers see in-store is available for delivery,” Pascual said. “A big part of our commitment is eliminating the frustration of ordering materials that aren’t in stock, especially during urgent rebuilding periods.”
According to Pascual, 100 percent of products are discounted at varying levels, with core categories slashed by an average of 20 percent and select items marked down by as much as 70 percent.
Operations manager Ariel Angus said Cebu Home and Builders Centers has maintained strong relationships with manufacturers in China, Malaysia, Indonesia, Spain and Italy to ensure stable supply—a crucial advantage as demand for construction materials spikes.
“We source directly from reputable factories, which allows us to compete with importers and small developers who attempt to buy directly overseas,” Pascual said. “We’ve built decades-long partnerships that give us both competitive pricing and reliable quality.”
Growing Demand for Basic Materials
While the province is still assessing full reconstruction needs, company executives say demand is rising fastest for structural and basic materials such as plywood, reinforcing steel, cement, electrical fittings and roofing.
“Finishing materials will follow, but the immediate priority is strengthening foundations and restoring damaged structures,” Pascual said.
Expansion Beyond Cebu
Cebu Oversea Hardware Inc. is also expanding outside the island, with new retail outlets in Manila and Bulacan under the Overseas Builder Center brand. The company says more store openings are planned as part of its ongoing national expansion strategy.
Cebu Business News
