dotTV Network and DYCM dotTV AM-FM Radio officially launched with a hybrid broadcast model that will allow audiences to access its programs both on traditional radio and online, as the new media venture looks to widen its reach across different audience segments.
The launch marks a partnership between DYCM and dotTV, combining radio broadcasting with digital streaming at a time when media consumption is increasingly shifting to online platforms.
“This is a partnership between DYCM and dotTV. This is a win-win,” Board Member Celestino Martinez said at the launch. He said audiences with internet access would be able to watch programs through dotTV, while those without reliable connectivity could continue to listen via radio.
Martinez said the platform aimed to deliver news, information and entertainment programs tailored to a broad listenership, adding that the network hoped to strengthen its offerings over time and cater to different audience groups.
dotTV Chairman and Chief Executive Niño Padilla, an award-winning broadcast journalist, said the network wanted to contribute to what he described as national healing amid political divisions, corruption and other social issues.
“I am a dreamer. I dream for this. I need believers who will trust me to make this into reality,” Padilla said, as he urged media practitioners joining the network to use their platforms responsibly and help promote positive change.
Padilla said dotTV was assembling a team of veteran journalists, editors and broadcasters as it builds out its newsroom and programming lineup.
DotTV is positioning itself as a digital-first media outlet as more audiences turn to online channels for news and discussion, while retaining a radio presence to reach communities with limited internet access.
Padilla has held several roles in Philippine broadcasting, including management positions at Cebu-based radio station DYRC and work as a program handler at DZRH. He also previously served as a Malacañang appointee under the Presidential Communications Office.
The launch underscores how local media groups are adopting hybrid broadcast strategies to remain relevant in a fast-changing media landscape, where digital platforms are reshaping how audiences consume news and public affairs content.
Cebu Business News
