Starbucks Philippines is kicking off Christmas as early as November with the return of its much-anticipated Starbucks Traditions Collection, now on its 23rd year in the country.
Starting November 2, customers can once again collect digital or physical stickers for every Tall, Grande, or Venti handcrafted beverage purchased via the Starbucks PH app or a QR Promo Card. After completing 18 stickers, they can redeem an item from the 2026 Starbucks Traditions Collection: a planner, cold cup, tumbler, or mug.
This year’s theme, “Invite Joy,” leans into the familiar warmth of the coffeehouse—where the smell of freshly brewed coffee, the buzz of conversations, and the small rituals of ordering your usual drink all blend into a distinctly Filipino holiday tradition.
Jamie Silva, senior manager for marketing and digital customer experience at Starbucks Philippines, said the collection has long been more than a set of collectibles, describing it as a shared experience between baristas and customers built over more than two decades of holiday visits.
This year’s campaign, she said, is an invitation to rediscover the joy in personal rituals—whether that’s journaling, lingering over coffee, or catching up with friends.
‘Ligaya’ sets the mood
Adding to the nostalgia, the 2026 Starbucks Traditions video is set to “Ligaya” by Eraserheads, a song that cuts across generations of Filipino listeners. The video features real Starbucks baristas behind the counter, echoing the campaign’s focus on everyday connections and small moments of joy in-store.
“Ligaya” will also be played in all Starbucks branches nationwide from November 2 to January 5, threading the tune through the entire holiday campaign.
What’s in the 2026 Starbucks Traditions Collection?
The new lineup is designed to slip easily into daily routines while still feeling gift-worthy:
2026 Siren Planner with Carrier – A daily planner in charcoal and onyx, paired with a matching leather carrier and a sleek pen. It’s meant to double as both organizer and quiet space for reflection during the rush of the season.
2026 Onyx 15oz Stainless Steel Tumbler – A double-walled tumbler in a deep onyx finish with subtle metallic accents, created to keep drinks at temperature for people on the go.
2026 Sandstone 12oz Mug with Pouch – A ceramic mug in warm, earthy tones, paired with a small complementary pouch for essentials—an invitation, perhaps, to slow down a little in the mornings.
Sticker collection runs from November 2, 2025, in all Starbucks stores nationwide. Customers can preview the full 2026 Starbucks Traditions lineup and holiday offers at starbuckstraditions.ph.
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