Motorcyle taxi platform MOVE IT is rolling out a new brand promise, “Keep Moving,” as it leans on intelligent routing and in-ride safety technology to position itself as a more reliable option for commuters dealing with heavy traffic in major cities.
The company said the pledge reflects the daily reality of Metro commuters losing hours in congestion, pointing to TomTom’s latest traffic index showing the Philippines among Asia’s most congested markets, with Manila and Davao City again featured in the global city rankings.
“Traffic steals time we never get back. This is time that should have gone to work, family, rest, and building a better life,” MOVE IT General Manager Wayne Jacinto said. “Keep Moving is the confidence that you’ll get there.”
MOVE IT said the promise is backed by platform tools aimed at cutting wait times and improving pick-up accuracy. The app uses GrabMaps and Navigation to provide estimated arrival times, suggest pick-up and drop-off points, and adjust routes based on real-time road conditions.
It also uses “Back-to-Back Bookings” to line up a rider-partner’s next trip before the current ride ends, reducing idle time between bookings, the company said.
On safety, MOVE IT said its in-app Safety Center allows users to add emergency contacts, share trip details, request help, and report issues. A “Share Your Ride” link lets trusted contacts track GPS location in real time.
The company also highlighted “Trip Monitoring,” which uses GPS and telematics to flag risk signals such as unplanned stops, route deviations, crashes, unusual terminations, or extended delays, prompting checks by safety teams.
Another feature, “AudioProtect,” offers opt-in audio recording during rides, with encrypted files accessible only when a safety-related report is filed, it said.
MOVE IT said it continues to reinforce rider screening and training standards. “Our rider community is striving to deliver professional service,” rider-partner and community leader Ronnel Palulan Abastas said at a Cebu media roundtable, citing cleanliness, courtesy and defensive driving.
MOVE IT said it operates across Metro Cebu, including Cebu City, Mandaue, Lapu-Lapu, Cordova, Liloan, Consolacion, Minglanilla and Talisay.
Cebu Business News
