The Cebu Chamber of Commerce and Industry (CCCI) has expanded its Flood Hero initiative to Cebu Institute of Technology-University, stepping up efforts to improve plastic waste management and strengthen flood resilience in Cebu.
The chamber said it had installed a PET bottle receptacle bin at CIT-U under its Flood Hero Cebu Movement, part of a broader campaign to promote waste segregation and responsible plastic disposal in partnership with schools and universities.
The receptacle is meant to encourage students, faculty and staff to segregate and recycle PET bottles, a common form of plastic waste that often ends up blocking drainage systems and worsening urban flooding.
CCCI said the school-based program builds on earlier installations at the University of the Visayas, Cebu Technological Sciences-Cebu, and the University of San Jose-Recoletos, where nearly 100 kilograms of PET bottles have already been collected.
The business group said the initiative would continue to rotate among schools across Cebu as part of a wider push to foster shared responsibility among young people and local communities.
Recovered PET bottles are repurposed into environmental interceptors in partnership with the Cebu City Environment and Natural Resources Office, CCCI said.
These interceptors are installed in rivers and waterways to trap floating plastic waste before it reaches the sea, while also helping keep waterways clear to reduce flood risks.
The initiative is part of a broader goal of positioning Cebu as the first city with zero contribution to ocean plastic, the chamber said.
CCCI said involving academic institutions was key to building long-term environmental awareness and practical action, adding that schools could play a central role in shaping more environmentally responsible citizens.
The program brings together the private sector, government, schools and communities in an effort to turn everyday waste into flood mitigation and anti-pollution measures, as Cebu grapples with recurring flooding and marine plastic pollution.
Cebu Business News
