Cebu-based snack maker Prifood Corporation has partnered with COREnergy to supply power to its manufacturing facilities, marking a shift toward more flexible and cost-efficient energy sourcing under a government-backed programme.
The agreement covers Prifood’s plants in Tingub, Mandaue City, with a combined demand of up to 750 kilowatts. By aggregating its electricity requirements, the company gains stronger purchasing leverage and the ability to better manage energy consumption across its expanding operations, according to the statement.
The move positions Prifood among early adopters in the Visayas of the Retail Aggregation Program (RAP), an initiative led by the Department of Energy and the Energy Regulatory Commission that allows businesses to pool demand and negotiate more competitive power rates.
COREnergy, a unit of Vivant Energy, operates as a “gentailer,” combining power generation and retail supply to deliver end-to-end energy solutions tailored to clients’ needs. This model enables companies to align energy use with operational performance and long-term growth strategies.
“For us, innovation goes beyond the product. It extends to how we run our operations,” said Prifood Assistant General Manager Enrico Yap, noting the partnership supports more sustainable and efficient energy use.
The collaboration comes as regulators move to lower the threshold for contestable customers, widening access to programmes like RAP and allowing more mid-sized enterprises to benefit from competitive electricity sourcing.
The partnership highlights how Philippine manufacturers are increasingly leveraging energy market reforms to manage costs and improve efficiency, a trend that could support competitiveness amid rising operational expenses and broader industrial expansion in the regions.
Cebu Business News
