Metropolitan Bank & Trust Co. has launched Moneygurado, a financial literacy campaign and docuseries aimed at helping Filipinos make more deliberate decisions on spending, saving, borrowing and fraud prevention.
The campaign, whose name blends “money” and “sigurado,” is built around real-life Filipino stories and cultural values that shape financial behavior, the bank said.
Metrobank said the initiative comes as households face pressure from rising fuel prices, higher cost of goods and shifting economic conditions, underscoring the need for more intentional money habits.
“Moneygurado is about helping Filipinos become more intentional with their money by understanding the ‘why’ behind their decisions,” said Metrobank Chief Marketing Officer Digs Dimagiba. “By starting with real stories that reflect everyday realities, we make these conversations more relatable—and ultimately more actionable.”
The Moneygurado docuseries examines how values such as katatagan, hiya, pakikisama and utang na loob influence the way Filipinos save, spend, borrow and give.
Its premiere episode, “Kapit Lang: The Filipino Way of Surviving,” features Audrey Cruz, founder of OnlyPans Taqueria in Poblacion, Makati. The episode traces how the business, which began as a pandemic food delivery concept, grew before a fire forced it to start over.
Metrobank said the episode highlights resilience while stressing that financial preparedness must be built before a crisis.
Upcoming episodes will feature director Jose Javier Reyes, historian Xiao Chua and author Michelline Suarez, covering themes such as borrowing, shame, self-worth and saving.
The bank added that the docuseries will soon be shown in schools and communities across the Philippines as part of its broader financial literacy push.
Metrobank said it will also roll out learning materials for students, families and communities through its Earnest website in the coming months.
Cebu Business News
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