DotTV Network has signed a memorandum of agreement with the Barangay Government of Inayawan to provide multimedia coverage and promotion of the upcoming Puso Festival.
The agreement was signed by Inayawan Barangay Captain Kirk Bryan Jaca Repullo and DotTV Network Chief Executive Officer Juniño Padilla during a ceremony attended by barangay officials and representatives of the media company.
Under the partnership, DotTV will provide television, radio, digital and social media coverage of the festival, highlighting its cultural significance, community activities and local traditions.
Repullo said the partnership would help increase public awareness of the event and promote the identity and cultural heritage of Barangay Inayawan.
Padilla said DotTV was committed to supporting local communities through comprehensive and responsible coverage of cultural events celebrating Cebuano traditions.
The partnership is expected to expand the festival’s reach and strengthen cooperation between DotTV and the barangay in promoting community-based tourism, culture and public information.
The Puso Festival celebrates the Cebuano hanging rice, locally known as puso, which is closely associated with the province’s food culture and community gatherings.
