J.CO Donuts & Coffee said it has opened a J.CO Reserve concept store in Cebu City, rolling out a premium café format that puts greater emphasis on specialty coffee brewing and curated dining offerings.
The company said the new outlet, located at Ayala Terraces Cebu, is designed to deliver an “elevated” coffee experience while retaining J.CO’s core donuts-and-coffee menu.
The store features reserve-exclusive coffee blends, artisanal selections and interiors positioned as a more upscale setting for customers, Dyann Teo-Lim, marketing manager of J.CO Philippines, said in a statement.
The opening was held during the Sinulog season, with guests welcomed by a dance performance from the Sandiego Dancers, J.CO said.
The event included a talk led by coffee expert Micoi Aguilar covering bean sourcing and roast profiles, followed by live brewing demonstrations featuring pour-over, French press, siphon and espresso-based methods, it added.
Jericho E. Eva, assistant marketing manager for J.CO Reserve, presented menu items exclusive to the Reserve format, the company said, adding that the launch also featured interactive activities, games and customer engagement sessions.
J.CO entered the Philippine market in 2012 and now operates 84 stores nationwide, including six in Cebu, it said.
Cebu Business News
