Filipino Homes’ Leuterio urges Cebu to sustain ASEAN Summit-level discipline, public service

Leuterio, one of Cebu’s most prominent real estate industry leaders, said public service standards should not improve only when foreign dignitaries, investors, and business delegates are in town.

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Filipino Homes founder Anthony O. Leuterio has called on government officials to sustain the efficiency, discipline, and public order seen during the recent ASEAN Summit, saying Filipinos deserve the same quality of service long after major international events have ended.

Leuterio, one of Cebu’s most prominent real estate industry leaders, said public service standards should not improve only when foreign dignitaries, investors, and business delegates are in town.

“Treat every Filipino as your boss,” Leuterio said, stressing that public officials derive their authority and mandate from the people.

He said clean streets, cleared roads, proper waste collection, peace and order, and visible police presence should be part of everyday governance, not temporary measures rolled out only for high-profile gatherings.

“Treat every day like an ASEAN Summit, because Filipinos deserve the same level of care, attention, and respect,” he said.

Leuterio said the same level of preparation shown during major international events should be applied daily in communities, especially in urban centers such as Cebu, where growth in tourism, real estate, and business activity continues to put pressure on public infrastructure.

He said better traffic management, road discipline, sanitation, security, and public order are not only basic expectations from residents, but also important factors in attracting investors and visitors.

Leuterio’s remarks reflect a common public sentiment that infrastructure cleanups, traffic enforcement, and security measures are often intensified during international gatherings, only to weaken after the events are over.

For Cebu, he said maintaining higher standards of public service is crucial as the province strengthens its position as a major business, tourism, and real estate destination in the Philippines.

A clean, safe, and well-managed city, he added, helps improve quality of life for residents while making Cebu more attractive to companies, investors, tourists, and event organizers.

“Public service should not be seasonal. It should be consistent,” Leuterio said. “Every Filipino deserves the best service from our country.”

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