Tech care firm Asurion launches Cebu site, plans 2,000 hires

The new facility expands Asurion’s Philippine operations beyond its existing sites in Santa Rosa, Iloilo, Clark, Calamba City, and Bonifacio Global City.

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Global tech care company Asurion has opened a new customer solutions center in Cebu City, marking its sixth site in the Philippines and creating about 2,000 jobs over the next two years, the company said.

The new facility, located across six floors of the Faustina Center near Bonifacio District, expands Asurion’s Philippine operations beyond its existing sites in Santa Rosa, Iloilo, Clark, Calamba City, and Bonifacio Global City. The company already employs more than 7,000 people in the country.

Asurion said the Cebu site will support its global customer base as demand grows for device protection and technology support services. The company provides repair, replacement, and 24/7 support for connected devices, including phones, gaming systems, and major appliances. It serves more than 230 million customers worldwide.

The Cebu center will hire workers for customer care, technical support, human resources, IT, operations, training, digital marketing, and workplace solutions roles. Asurion said it offers full-time employment, HMO coverage from day one, retirement benefits, leave benefits, transportation allowances, and free daily meals.

“As technology becomes more central to everyday life, the need for simple, reliable support continues to grow,” Asurion Chief Executive Officer Guru Gowrappan said. “This investment in Cebu reflects both that demand and our confidence in the Philippines as a critical part of our global operations.”

Adam Hachey, Asurion’s vice president of customer solutions, said Cebu represents the next stage of the company’s growth in the country.

The expansion adds to Cebu’s position as one of the Philippines’ major outsourcing and shared-services hubs, supported by a large pool of college graduates, English-speaking talent, and office developments catering to multinational companies.

Asurion said it has more than 18,000 employees globally and has been recognized as a Great Place to Work for four straight years. In the Philippines, it was recently entered into the Philippine Economic Zone Authority Hall of Fame as a three-time PEZA award winner, including for Outstanding Employer.

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