Listed fuel distributor Top Line Business Development Corp. has partnered with motorcycle ride-hailing platform Angkas to offer fuel discounts and other benefits to partner riders in Cebu, a move it said could generate up to 42,000 litres of fuel sales per day.
The agreement, signed through Top Line’s retail fuel subsidiary Light Fuels Corp., gives the company access to about one-third of Cebu’s motorcycle taxi market. The sector has a 9,000-rider cap divided among three accredited operators, according to Top Line.
“This partnership has the potential to unlock up to 42,000 liters of liquid fuel sales per day,” Top Line Chairman, President and CEO Eugene Erik Lim said, adding that the deal would help strengthen Light Fuels’ position among high-frequency road users.
Under the partnership, Angkas riders will be enrolled in Light Fuels’ Light Rewards Suki Program. They will receive a discount of 2 pesos per litre on gasoline and 1 peso per litre on diesel, along with one free automatic motorcycle wash every quarter and access to raffle promotions.
Angkas Head of Operations David Brian Medrana said fuel is among the largest recurring costs for motorcycle taxi riders and that the arrangement would provide practical savings and additional benefits.
Top Line said the partnership is expected to increase customer traffic across Light Fuels’ retail network by converting Angkas riders into frequent customers. The Cebu-based company operates in commercial fuel trading, depot operations and fuel retailing across the Visayas.
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