More than 60 franchise brands and business suppliers will gather in Cebu next week as the Philippine Franchise Association (PFA) stages its largest regional franchise exhibition, aiming to encourage more entrepreneurs and investors in the Visayas.
The Franchise Negosyo Visayas Expo will be held from July 31 to Aug. 1 at the Mountain Wing Atrium of SM Seaside City Cebu, bringing together franchisors, business service providers and aspiring business owners in a free two-day event.
Organizers said the expo will showcase franchise opportunities across food, retail, services and other industries, while providing visitors with direct access to franchisors and suppliers needed to establish and operate a business.
“Franchising remains one of the most accessible and proven pathways to business ownership, and through Franchise Negosyo Visayas Expo, we hope to open more doors for Filipinos who dream of building their own enterprise,” PFA President Steve Benitez said.
The event will also feature business seminars aimed at helping entrepreneurs grow or expand their ventures.
ActionCOACH Philippines Business Coach Camille Conanan will conduct a free session on “5 Ways to Grow Your Profit” on the opening day, while Francorp Philippines Operations Consultant Noemi Ruiz will lead seminars on selecting the right franchise investment on both days.
Businesses looking to expand through franchising can also attend a paid “How to Franchise Your Business” seminar on Aug. 1 at Summit Galleria Cebu.
The PFA said the expo is designed for first-time entrepreneurs, existing business owners seeking expansion opportunities, and investors looking to diversify into franchising, which remains one of the country’s established business growth models.
The annual Visayas event has become one of the region’s key business gatherings, highlighting Cebu’s role as a major commercial hub and gateway for franchise expansion across Central and Southern Philippines.
Cebu Business News
